Methods to find a smart and strategic web design company
Using social media and linking it to your website will increase your traffic tremendously. This is ultimately why you invest in marketing, right? Now the question is how a website will help you to gain more valuable customers? Your websites ultimate purpose is for potential customers to find you. To confirm that your business is legit. To determine what services you can render and what level of expertise and professionalism they can expect from your company.
Apart from the 7 design principles a designer has to follow, Emphasis, Balance and Alignment, Contrast, Repetition, Proportion, Movement and White Space, your website has to be designed with the purpose of being your marketing tool. A website gives you less than 10 seconds to convey anything to a first time visitor. Ten seconds to capture their attention and to establish the need to explore what you selling. There are four different ways that visitors assimilate information. They are: visual, auditory, auditory digital, and kinesthetic. In laymen’s terms, eyes, ears and feeling. Will your website design retain your visitors #bouncingrate. We often forget to focus on how to connect to our audience through their senses.
It’s not just about the looks, but also about how it works. Effective web design and art are not the same. But many psychological and design principles apply to websites. A great website designer applies the relevant aspects of the laws of layout, typography, and images.
Your customers are on social media. You need at least 3 platforms of which the website has to be the focal point. Don’t go for the cheap option. A cheap bad design website, will give potential clients no reason to return to your website and in fact harm your overall brand. You need a design that is not aggressive. A website has to be inviting, informative and practical to the point that the design flows and the potential customer don’t get frustrated searching for simple things. A good design will get potential customers thinking and reason to revisit your site. This will directly impact your google ranking.
Do you have a website, or are you considering a redesign? Do you have a custom email business account?
How much does a website cost? Design cost runs between R380 and R600 per hour. A web designer will need no less than a week and a half, 8 working days to setup a website, not taking into account the complexity and or the scope of functionalities that the site will need.
- Domain name no characters or numbers
- Secure hosting
- Good CMS – content management system as in WordPress (WordPress has the best marketing plugins and ranks the best in Google)
- Good content
- Well designed images
- Creative web designer that understand the fundamentals of business and website design
- Social Media Expert to assure all marketing tools are built into the site
- Website maintenance, aftercare and updates
Using social media and linking it to your website will increase your traffic tremendously. This is ultimately why you invest in marketing, right? The question is how a website will help you to gain more valuable customers. Your website ultimate purpose is for potential customers to find you, to confirm your business is legit, what services you can render and what level of expertise and professionalism they can expect from your company.
Marketing is all about creating revenue. The importance is to know how to connect with potential customers. Make it a part of your daily routine to do some social listening and see what people are saying in your industry.
So what’s so great about social media marketing?
Your customers are on social media. One of the best reasons for your small business to be marketing through social media is that your customers are spending time on social media channels. According to Statista, 70% of the U.S. population has at least one social media profile. And by 2021, the number of worldwide social media users is expected to reach about 3.1 billion people. With so many consumers using social media every day, this presents a great opportunity for small businesses who want to reach their online audience
