Branding Matters! Whether you run a restaurant, is a window cleaner or a lawyer? Let’s start with the wording. If you were to replace the word “branding” with “reputation” I might get your attention. You care about your reputation, right?
Branding is about the impression you make. If you want to succeed and convey the right impression, you should start by conveying what is special about your business and you should show you in a positive light.
What I am advocating is that you think about the impression you want to make – your brand – and actively take steps.