Good websites are well organized and follow a structure. They are not cluttered; they are clean and professional. They are also built around a target audience and market. By creating a thoughtful organizational structure in your website, site visitors will be able to better navigate and find the content in your site.
If your business still does not have a website then you are probably a start up. Your business has just started gaining momentum and the next level will be to go online.
Many small businesses, micro businesses and sole traders realize, especially at start-up time, that they do need a website but consider it as an expense rather than an investment.
Many starter businesses want “everything” with their website right away. They think that all the bells and whistles that they see on other cool websites are very important and must haves for their own. The truth is that you do not really need the latest cool HTML5 animations for your business website’s success. So, avoid them. If your business model is flawed, all the cool animation won’t make a significant difference. So it is best to keep things simple and ruthlessly cut features you do not actually need for the success of your business website. Perhaps, embracing the concept of minimalism will help.