Unfortunately, there’s no “set it and forget” function when it comes to managing your social media platforms like Facebook and Instagram. Successful social media marketing requires sustained quality and consistency to build interest and following.

So what exactly is Facebook Marketing?

One of the keys to success for your business will be learning how to promote your business locally and in various regions. You cannot underestimate the importance of  local versus regional customer base even if you have a product that you can sell online to customers worldwide. You have to reach the people in ways that are most likely to catch their attention and draw them to your business. Luckily, there are quite a few ways that you can do this.

First start with promoting your business locally as competition for local customers is fierce, so it’s essential to relate with consumers and stand out from your competitors. Winning local customers also requires a combination of digital marketing and in-person tactics. Some of these local marketing strategies come at a cost, but many are free and relatively easy.

Did you know?  People are growing tired of being sold something, and over 700 million people across the globe have ad blockers as of 2019, making a large part of the digital audience impossible to reach at all.  With traditional marketing becoming obsolete, businesses need to adapt.

But let’s say your business is on a detour route advertising locally makes absolute no sense. Think about it. If you have a Bed and Breakfast advertising locally will attrack a few family and friends visiting their relatives. What you need is customers miles away not knowing about you. You have to get on the radar of people all over the country getting them to take note of your establishment, the amenities you have and sense of ambiance so much that they will make a mental note to do a stop over once they travel your way again. 

You need to make sure that you are part of the pool of possibilities when potential customers starts to search for accommodation. Nowadays everyone first searches the internet before they want to make a buying decision.

You will need an online presence:

  • Two Social media platforms at least: Facebook, Instagram or Tiktok and, depending on what your niche is – YouTube.
  • A website with a good content management system (CMS): Wordpress etc.
  • A well designed network of keywords on your website – Search engine optimization (SEO) skills: Optimizing your content for searches.

All this digital dexterity may feel intimidating at first. However, publishing technology has evolved to the point where your content management system (CMR) can meet all these needs.

Customer experience is a combination of all the interactions a customer has with your brand. From looking at your website to booking a service or appointment to interacting with your employees.  Remember, 2/3 of your marketing is already happening without you and it takes 5 positive experiences to outweigh a negative one.

When you don’t have a big budget, marketing can be challenging, but there’s plenty a small business owner can do to attract and maintain a customer base. The rise in digital marketing has made it easier for small business owners to find a way to create a presence and attract potential customers.

Another great benefit of local and provincial advertising is that it allows you to build your reputation online. This is especially important for small businesses that are trying to gain new customers, as word of mouth can be a great way to increase your sales.

 

Social media marketing can seem daunting, but with the right preparation, your business can benefit greatly from these platforms. Done correctly, social media marketing can prove to be a cost-effective, long-term solution. 
 
 

Why is social media important today?

We’ve seen a steady increase in local search over the last few years and that’s not slowing down anytime soon, especially as online ordering and third-party delivery services ramp up. Many consumers don’t even use “near me” when looking for a local business anymore, simply because they already expect their search results to be localized. And, when they search for a local business, your location and business hours are some of the most desired results. Further more it is important to be part of the advertising pool in various regions.  You need to foster relationships from customers near and far to create exposure to potential customers.
 
If that doesn’t convince you of the importance of being found through search engines, we don’t know what will. In today’s society, the use of social media has become a necessary daily activity. Social media is typically used for social interaction and access to news and information, and decision making. It is a valuable communication tool with others, as well as to share, create, and spread information.
 

Are you in need of an experienced and dedicated partner to help you create an online profile in 2023? Look no further! I still have capacity to take on clients and am excited to help you achieve your marketing and business goals. From research to strategy and execution, I have the skills and expertise to support you every step of the way. Don’t miss out on the opportunity to take your community building efforts to the next level. DM me to discuss how we can work together in 2023! laura@corporateaxtion.com – Contact +27 71 851 7770 or alternatively contact me via Whatsapp on +27 84 787 1032.

Instead of marketing to customers, market with customers!!!

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