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  • September 23, 2024
  • Social Media Marketer
  • 0 Comments
  • Marketing, Social Media, visual identity

Why a visual identity system is more memorable than a logo

A strong and recognizable brand can help a business be more successful, which is why creating an effective visual identity is so important.  But, what goes into creating a brand identity supports your business goals, and why is branding so important?  

Today, a company no longer builds its reputation solely on products or services. The image that it conveys is also seen to be a measure of its success. Before embarking on the creation of a visual identity, you must explicitly and precisely identify the strategic goals of your business: Why is it so important? Which media should I utilise? Why is having a visual identity so important?

A visual identity must fulfill three essential functions:

- It is recognisable: by being simple and clear
- It gives your business personality
- It stands out from competitors

Branding generates new customers and enables your company to get referral business. Would it be possible for you to tell a friend about the new shoes you love if you couldn’t remember the brand?

To function properly, a company must develop its own identity, based on a unique design and well-defined graphics. All of these components make up the ‘visual identity’. Consisting of the name, logo, font, colour and signature style, the visual identity is essentially the story of a company and the values ​​that it wishes to convey. It is essential for a brand asserting themselves through both print and online media, and is one of the fundamental pillars of the communication strategy of an organisation.

 

 




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