Why a visual identity system is more memorable than a logo
A strong and recognizable brand can help a business be more successful, which is why creating an effective brand identity is so important. But, what goes into creating a brand identity supports your business goals, and why is branding so important?
Today, a company no longer builds its reputation solely on products or services. The image that it conveys is also seen to be a measure of its success. Before embarking on the creation of a visual identity, you must explicitly and precisely identify the strategic goals of your business: Why is it so important? Which media should I utilise? Why is having a visual identity so important?
A visual identity must fulfill three essential functions:
It is recognisable: by being simple and clear
It gives your business personality
It stands out from competitors