No-No For Instagram – Want Better Results? Let’s Do It Right!

Why Instagram is Different from Facebook in Marketing & Posting

Instagram and Facebook may both be social media platforms, but they operate very differently, especially when it comes to marketing and posting. Facebook is text and engagement-driven, allowing for links, discussions, and long-form content, while Instagram is highly visual and requires aesthetic, pre-planned content to perform well. On Facebook, you can post spontaneously and engage in group discussions, but Instagram demands a structured, grid-based approach, where at least 9 posts are pre-planned for visual consistency. Hashtags play a major role on Instagram but are less important on Facebook. Reels and Stories are prioritized on Instagram, while Facebook still favors a mix of text, images, and videos.

Using the same approach on both platforms won’t work—each requires a unique content strategy to align with how the algorithm and users interact with content.

What the Algorithm Will NOT Allow (No-Go for Images & Posts)

It is all about aesthetic, engagement, and strategy—post the wrong thing, and the algorithm will bury your content. Here’s what NOT to do:

No-Go for Images 

1️⃣ Low-Quality or Blurry Images

• If it’s pixelated, stretched, or grainy, Instagram won’t push it to the explore page.
• High-quality, well-lit photos win every time.

2️⃣ Random, Unplanned Posts

• Instagram isn’t Facebook—you can’t just post whatever, whenever.
• Your grid must be pre-planned for at least 9 posts in a sequence.

3️⃣ Overly Text-Heavy Graphics

• Instagram is a visual platform. Too much text? Instagram won’t favor it.
• Keep text minimal or use carousels for better engagement.

4️⃣ Off-Brand Colors & Styles

• Messy grids confuse followers.
• Stick to a cohesive aesthetic and consistent filters.

5️⃣ Stock Photos That Look Fake

• Instagram prefers real, authentic content.
• Users engage more with behind-the-scenes and personal photos.

6️⃣ Irrelevant or Misleading Images

• If your image doesn’t match your caption or brand, Instagram lowers your reach.

7️⃣ Boring, Unedited Photos

• Instagram favors edited, high-quality images with strong composition.
• Flat, dull, or poorly cropped photos won’t perform well.

No-Go for Posting 

1️⃣ Inconsistent Posting Schedule

• Posting randomly? The algorithm will ignore you.
• You need a consistent schedule (at least 3x a week).

2️⃣ One-Off Posts (No Pre-Planned Sequence)

• Instagram thrives on sequences, not standalone posts.
• Plan at least 9 posts in advance for a visually structured feed.

3️⃣ Hashtag Overload

• Instagram hates spammy hashtags.
• Use 5-10 relevant hashtags instead of 30 random ones.

4️⃣ Using Banned or Spammy Hashtags

• Some hashtags (e.g., #like4like, #followforfollow) can get your post shadowbanned.
• Always check if a hashtag is flagged or banned before using it.

5️⃣ Reposting TikTok Videos with Watermarks

• Instagram suppresses posts with TikTok watermarks on Reels.
• Remove watermarks before uploading.

6️⃣ Posting Without Engagement

• Post and ghost? Instagram sees this as low engagement.
• Reply to comments and engage with others to boost reach.

7️⃣ Using Too Much Promotional Content

• If every post is selling something, your engagement will drop.
• Mix in value-based content (tips, storytelling, and behind-the-scenes).

8️⃣ Ignoring Reels & Video Content

• Instagram prioritizes Reels over photos.
• If you’re not posting videos, you’re losing organic reach.

✅ What Instagram LOVES:

✔ Pre-planned, aesthetic grids (at least 9 posts ahead!)
✔ Authentic, high-quality visuals
✔ Reels, carousels & behind-the-scenes content
✔ Consistent posting (not random dumps)
✔ Engaging captions & replies
✔ Strategic hashtag use (not spammy ones)

It isn’t about random posting—it’s about strategy, visuals, and engagement. Get it right, and the algorithm will work for you, not against you!

Get Results, Not Just Posts! 

Struggling to keep up with Facebook & Instagram? Don’t waste time guessing—let me handle it for you!

I create pre-planned, algorithm-friendly content that works. ✅ Monthly planning, ✅ Pre-posting, ✅ Engagement-ready articles—so YOU can focus on marketing, not posting.

🔹 No random posts.
🔹 No wasted effort.
🔹 Just strategic, high-quality content that gets seen.

Let me populate your page—doing the part you don’t know how—while you do the rest!

Call me! Together we can create a WIN WIN marketing strategy.

Laura | Corporate Axtion Marketing Ventures