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Although you may begin to understand the benefits of increasing your company’s online visibility, perhaps you’re confused about what “online visibility” actually means. Simply put, online visibility refers to how easy it is for consumers to find your company and its products in relevant online locations.
In the last month or so, Google quietly launched a major overhaul of their search algorithm. Dubbed Hummingbird because of its speed and precision, the new algorithm changes the way Google interprets search terms—and changes the weight of some factors that drive search rankings.
Social shares are more important in calculating rankings now, and they’re apt to contribute even more in the near future. The Hummingbird algorithm values quality content that is relevant, authoritative, and shareable. So the more your content has been shared across social media, the higher its perceived quality—and the better you’ll rank on Google. Online marketing is all about awareness and online visibility. Most of the time, people find your small business online in one of three ways:
- Your company comes up early in search engine results,
- You’re mentioned or recommended by another person or website they visit, or
- They already know about your company and go looking for you
Search engine optimization (SEO) is a set of strategies with the broad goal of bringing more people to your website the first way, by improving your search engine rankings. Social media optimization (SMO) can be one part of SEO—but it also contributes to all three ways people find you online.
Working with SMO can help you strengthen your brand and boost online visibility, as well as generate leads and increase sales. Optimizing your social media builds both familiarity with and trust for your business, because consumers will see you not only mentioned, but recommended by others.
With careful planning, an SEO focused content strategy, and an understanding of the power of information architecture – you can grow a new website to over 100,000 organic visitors per month in less than 1 year.
Want similar results to happen to your site? Request a free SEO quote now!