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Build your brand online your competitors are doing it!

If you know how much time your customers actually spend online these days, having a brand online will no longer be optional.  The amount is staggering. According to Google, 97 percent of consumers search for local businesses online. Your competitors are building their brand online and you should be too.

Even in this day and age, business owners are still resistant to admit to themselves that not having an online presence, hence a website and social profiles, is the same as not having a business presence at all.

Why have a brand online?

It isn’t that complicated to understand. Just look at your own behavior when you are looking to buy a product or searching for a service provider in the Paarl, Winelands or Western Cape. What do you do?? First, like me, you get your smart phone while watching your favorite show (yes, we are plagued with multi-tasking, even when we think we are relaxing) and Google (yes, that has become a verb!) the product or service you are looking for. That is the first step, availability of what you are searching for whether that is in your local community or anywhere online in the world.

In the world that we currently live in, it is vital for all businesses to have a strong brand online, in order to stay relevant, build the brand and gain more customers, an internet profile is vital. Whether you are a local business that specializes in Waterproofing, a Clinical Psychologist or a weight loss clinic offering weight loss support programs, a strong brand online is going to be vital to your success and here are just a few reasons why.
  1. Promote the brand online showcasing your products and services.
  2. Share valuable content.
  3. Become a valued competitor in your specific market.
  4. Be competitive role player in your field.
  5. Impact your online ranking through your online activity on your websites and platforms.
  6. Create a competitive advantage.
  7. Staying competitive, informed of your competitors doing and interactions.
  8. Building your client base.
  9. Foster familiarity online.
  10. Build trust by engaging, empowering and sharing information.

When you have a strong brand online your presence online open up far more ways in which to market your product or service. Online marketing techniques are one of the biggest ways of driving business and without a presence you will not have the option to employ these techniques.
Stop losing out on these business opportunities and get your business online and build your brand online. You see, content creation is only half the battle – the rest is gaining notice. And that is where Social Media starts playing a role.

Your online presence IS your ONLY presence in the market place of today’s business world. Make sure its exactly what you want it to be!

Can I help you to create an online presence?

A common mistake is to think you will start later and end up not creating an online reputation at all.  While you hovering your competitors are creating a space in which you are not participating. Setup a marketing strategy for 2019! In today’s business world people want to do business with other people more so than ever before! This is why it’s so important to focus on building your brand. Why? Because we trust people we know. We trust people that we have relationships with, and most of all – we like to do business with people we trust!  If you find that your Social Media Management is dividing your focus or that you do not have sufficient time and resources to manage YOUR BRAND contact me.  I make it my business to market your business.  Start your online marketing for less than R2900 pm. Contact Laura on +27 76 154 0803 – email laura@corporateaxtion.com

Source

http://www.bizcommunity.com/Article/196/16/158284.html

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