A business’s social media presence can make or break a brand. Well-timed posts can create lasting audience connections. Creative visuals and copy can change how consumers perceive an organization. That’s the power of social media management. Social media marketing is now more than a buzzword. It is a proven channel that is used by businesses of all sizes with great success. In fact, you must have heard one or more stories of how a small brand turned the tables on the competition by executing a brilliant social media campaign that went viral and brought the brand into the limelight.
Social media marketing is the process of creating content for social media platforms to promote your products and/or services, build community with your target audience, and drive traffic to your business. With new features and platforms emerging every day, social media marketing is constantly evolving.