Search Engine Optimization Basics


SEO is short for Search Engine Optimization, and there is nothing really mystical about it. You might have heard a lot about SEO and how it works, but basically what it is is a measurable, repeatable process that is used to send signals to search engines that your pages are worth showing in Google’s index.

Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. By researching your market’s keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.

It’s not always about getting visitors to your site, but about getting the right kind of visitors. The usefulness of this intelligence cannot be overstated; with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are actively seeking.

When it comes to SEO, there’s you, the search engine, and the searcher.  SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. Search engine optimization (SEO) is a collection of techniques used to increase a Web site’s ranking in search engine results pages.


In today’s competitive market, SEO marketing is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. If you have a web site, blog or online store, SEO can help your business grow and meet the business objectives.

Search engines are constantly scanning your site to index pages and images. Once indexed, these pages and images will show up in searches.

From a purely quantitative standpoint, the more of your site that’s indexed, the more likely a prospective buyer will be able to find your site. But it’s not that simple. In addition to the sheer quantity of possible pages to find, search engines notice when you regularly update and post on your site.

If you are consistently generating content, smart search engines will recognize you as a valuable resource to display in a search result.

Development depends on the size of the website and amount of technical issues to be fixed.


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