Your website is the perfect arena in which to infuse your brand with a little life and create your own brand personality. Social media is also a standard outlet to show off what distinguishes your brand from your competitors’ brands. But don’t limit yourself to these channels alone. Your published content is available to prospective buyers, 24/7, 365. Even when they can’t reach a sales rep or customer service agent, buyers can form an impression of your brands personality or the organization at any time – and that is exactly what they are doing in your absence.