Focus on relationship-building marketing strategies such as networking, building alliances with other businesses, and calling old customers, friends and people you once worked with.
Small-business owners, especially those starting out, don’t have lots of money to spend on marketing. While the old adage — you need to spend money to make money — generate revenue – is true, you can still generate new business without having to dole out big bucks. Try a few of these tactics for a start:
Find people who are prepared to help you with marketing on a commission basis or a uni student who’s studying marketing and might need some hands-on experience.
Develop a marketing mastermind group with other small-business owners for the purpose of sharing low-cost marketing ideas and referring each other business.
Sharpen your own online marketing skills and learn how to use Google AdWords and write blogs, and market yourself on the social media sites.
Promote your business on free online directories and publish your articles on other websites with links to your site.
Don’t jump straight into low-cost (or no-cost) tactics without getting the basics right first — plan your marketing strategy, understand your target market and polish up your product.
GET ONLINE MARKETING SUPPORT AND GENERATE REVENUE!
No matter what you’re selling, in all likelihood you are selling yourself. I make it my business to get to know you, your reputation, your product or service as well as your competitor’s reputation – their strength and weaknesses. In the end together we create revenue. Your goal is to fill the first page of Google with as many positive results as possible. Don’t underestimate the value of an integrated personal and business brand; and don’t overestimate the amount you think you need to spend to brand yourself. It is my business to brand you. Laura Erasmus|Corporate Axtion International – Social Media Marketing