Facebook Business has three tools (pages, ads, and groups) that can be used by anyone. Each of these options has its own purpose, and they can be combined for greater reach. While profiles require a mutual relationship between friends, pages can be liked by anyone, without a requirement for the page creator to accept a fan. They also don’t have a restriction on the number of friends/fans they can have (unlike profiles, which are limited to 5,000 friends). Advantages: Pages are free and easy to set up. Disadvantages: It can be hard to get a foothold and build a fan base with a page. It is important to know how to use Facebook for business.
Ads – Facebook business offers a fantastic targeted advertising platform. Advantages: Ads have powerful targeting parameters. Disadvantages: Ads can get expensive, depending on your goals.
Groups – Facebook groups are similar to discussion forums, but with additional features that pages and profiles have (like a wall). You can create groups related to your industry or product offerings as a way to reach out to potential customers. Advantages: Groups are free and have high levels of engagement. Disadvantages: Groups can be very time consuming.
How to Market with Facebook Business Pages
Facebook Business pages are the simplest, easiest way to get started marketing with Facebook. Unfortunately, many companies don’t use them to their full potential; or worse, use them badly. These guidelines will help you avoid making those mistakes.
Profile Photo and Cover Image – Your profile photo should be your logo. Simple as that.
The cover image is a different story. It’s really up to you to decide what to put here. Some use photos of employees, while others use fancy artwork and put their contact information in the cover image. Pick a photo that will enhance your page and draw the eye of your visitors.
“About” Section – The “About” section is prominently placed right below your company logo. This is your chance to tell anyone coming to your page what your business does.ally works best on Facebook. Here are a few good examples:
Tabs – Tabs are the little squares that sit to the right of your About section.
Post Useful Information to Your Wall – What you post to your wall will show up in the news feeds of everyone who has “Liked” your page, just as it does when you post something to your personal profile.
Ask Your Fans Questions – Getting your fans involved with your page is a great way to inspire loyalty.
Don’t Spam – Spam is one of the quickest ways to lose fans. Before you send out any update, ask yourself if it honestly adds value to the conversation. If not, don’t send it.
Study Your Statistics and Results – Facebook offers some really great analytics for pages. Pay attention to them.
Targeted Advertising – Because it gathers so much demographic information about its users, Facebook has one of the best targeted advertising programs online.
Customize Your Ads – The other big advantage to tightly-targeted ads is that you can create different ads for different demographic groups. Better-targeted ads are going to garner better results.
If Facebook is not a current part of your marketing campaign, it should be.
Set aside some time to tinker around, start a few test campaigns, and see what happens. Like anything, it takes practice to get good at it. Most importantly, Facebook business need the time and attention it deserves, if not, source a Social Media Manager – but don’t start out thinking it can be managed like your personal Facebook page. It’s one of the most valuable tools, if used correctly.
Source – https://blog.kissmetrics.com/facebook-marketing/