Today it has become sort of a trend to get into your overalls and DIY. DIY-marketing requires a mixture of objectivity and empathy.
I once was consigned to a law firms marketing department to determine their strengths and weaknesses. I soon realized the objective to market someone else and not YOURSELF, makes all the difference when it comes to being successful in marketing products, services or people.
Based on no research other than existing, I feel it’s safe to say that most people are terrible at marketing, especially when it comes to marketing themselves. It asks you to be objective in relationship to yourself.
Of course, it’s no surprise that the majority of people are terrible at marketing themselves. Not everyone is good at marketing, and marketing oneself relies not upon understanding oneself but understanding how others perceive you. Or can be manipulated into perceiving you.
Products and services don’t exist in a bubble. We are more and more embedded in stories and people want to relate with a person. Market research continuously proves the obvious: a person needs to know you, your reputation, and your product or service before he/she is willing to make a purchase.
Building visibility, familiarity and a positive reputation takes time and a series of memorable contacts. How many contacts (or “touches”) it takes depends on many factors, such as price, complexity of product, “need vs. want,” competition, etc. On average it take 7 contacts before someone buys from you, thus the truth that sales is a process – exactly that – a process.
No matter what you’re selling, in all likelihood you are selling yourself. I make it my business to get to know you, your reputation, your product or service as well as your competitor’s reputation – their strength and weaknesses. In the end together we create revenue. Your goal is to fill the first page of Google with as many positive results as possible. Don’t underestimate the value of an integrated personal and business brand; and don’t overestimate the amount you think you need to spend to brand yourself. It is my business to brand you. Laura Erasmus|Corporate Axtion International