Website owners often put a website online and let the entire world access its contents. Essentially, they are claiming to service the world. But how often is this really the case?

We found that on average, 10% of our clients’ website traffic was coming from outside of their geographic target market.

This average is from selecting some clients from each industry we serve, understanding that some industries had a much larger percentage of visitors from other geographic locations outside of their service areas than others.

We asked ourselves, why would we showcase a website to a country that you wouldn’t service? What if we just blocked the country?

 

http://searchengineland.com/should-you-ban-a-country-from-visiting-your-website-71667


About Laura Erasmus

I am a creative social media professional with expertise in digital content strategy development, social media analyst, reputation management, account maintenance, and marketing. I have gained valuable online experience creating innovative, creative and exciting social media accounts that grow client audiences and create brand awareness. I have managed multiple campaigns simultaneously with a focus on traffic generation by creating viral content, syndicating it to social networks, and optimizing for various web applications. One of my specialties is that I am an Organisational Development Specialist and my holistic and creative efforts are focused on the establishment of valuable networks that in the end will generate revenue.

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