Erasmus Laura


About Erasmus Laura

I am a creative social media professional with expertise in digital content strategy development, social media analyst, reputation management, account maintenance, and marketing. I have gained valuable online experience creating innovative, creative and exciting social media accounts that grow client audiences and create brand awareness. I have managed multiple campaigns simultaneously with a focus on traffic generation by creating viral content, syndicating it to social networks, and optimizing for various web applications. One of my specialties is that I am an Organisational Development Specialist and my holistic and creative efforts are focused on the establishment of valuable networks that in the end will generate revenue.

What is Inbound Marketing?

Inbound marketing starts with content. A blog is the single best way to attract new visitors to your website. In order to get found by the right prospective customers, you must create educational content that speaks to them […]


Google Reviews Matter To Your Business

A business’s marketing and relationship-building efforts now demand an online component. However, the good news is that while the medium continues to change, the core behaviors that made for good client and customer relations twenty or thirty years […]


Social Media Management Tips

The first step for any marketing team using Facebook is creating an optimized profile picture and cover photo. Your profile picture should be: A high-resolution photo of your company’s logo. Sized down to a 180px x 180px square. […]


Social Media Mistakes that Affect Brand Perception

Not too sure what your social media mistakes are? Many people confuse brands for logos, icons, and marks. Your organization’s true brand is actually not defined by you. It’s the impression or gut reaction people have about your […]