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A common mistake is to think you will start later and end up not creating an online reputation at all. While you hovering your competitors are creating a space in which you are not participating. Setup a marketing strategy for 2018! In today’s business world people want to do business with other people more so than ever before! This is why it’s so important to focus on building your brand. Why? Because we trust people we know. We trust people that we have relationships with, and most of all – we like to do business with people we trust!