Your digital footprint matters


1. Learn The Basics: What’s A Digital Footprint?

Your digital footprint is all the stuff you leave behind as you use the Internet. Comments on social media, Skype calls, app use and email records- it’s part of your online history and can potentially be seen by other people, or tracked in a database.

How Do We Leave Digital Footprints? This happens in many ways.

Here are some of them:

Websites And Online Shopping

Retailers and product review sites often leave cookies on your system which can track your movement from site-to-site, allowing targeted advertisements that can show you products you’ve been recently reading about or looking at online.

Social Media.

All those +1s, Retweets, and Facebook comments (even private ones) leave a record.  Make sure you know what the default privacy settings are for your social media accounts, and keep an eye on them. Sites often introduce new policies and settings that increase the visibility of your data. They may rely on you just clicking “OK” to whatever terms they are introducing, without reading them.

Mobile Phones, Tablets, or Laptops.

Some websites will build a list of different devices you have used to visit those sites. While this can often be used as a way to help secure your account, it is important to understand the information being collected about your habits.

2. Know Why Should You Manage Your Digital Footprint.

Make no mistake about it – the web is listening every time you use it! It’s important that you understand what you’re leaving behind when you visit a website.

Here’s a short video on why you should care about managing your digital footprint.

1. Learn The Basics: What’s A Digital Footprint?

Your digital footprint is all the stuff you leave behind as you use the Internet. Comments on social media, Skype calls, app use and email records- it’s part of your online history and can potentially be seen by other people, or tracked in a database.

How Do We Leave Digital Footprints? This happens in many ways.

Here are some of them:

Websites And Online Shopping

Retailers and product review sites often leave cookies on your system which can track your movement from site-to-site, allowing targeted advertisements that can show you products you’ve been recently reading about or looking at online.

Social Media.

All those +1s, Retweets, and Facebook comments (even private ones) leave a record.  Make sure you know what the default privacy settings are for your social media accounts, and keep an eye on them. Sites often introduce new policies and settings that increase the visibility of your data. They may rely on you just clicking “OK” to whatever terms they are introducing, without reading them.

Mobile Phones, Tablets, or Laptops.

Some websites will build a list of different devices you have used to visit those sites. While this can often be used as a way to help secure your account, it is important to understand the information being collected about your habits.

2. Know Why Should You Manage Your Digital Footprint.

Make no mistake about it – the web is listening every time you use it! It’s important that you understand what you’re leaving behind when you visit a website.

Here’s a short video on why you should care about managing your digital footprint.

http://www.internetsociety.org/your-digital-footprint-matters

 

 


About Laura Erasmus

I am a creative social media professional with expertise in digital content strategy development, social media analyst, reputation management, account maintenance, and marketing. I have gained valuable online experience creating innovative, creative and exciting social media accounts that grow client audiences and create brand awareness. I have managed multiple campaigns simultaneously with a focus on traffic generation by creating viral content, syndicating it to social networks, and optimizing for various web applications. One of my specialties is that I am an Organisational Development Specialist and my holistic and creative efforts are focused on the establishment of valuable networks that in the end will generate revenue.

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