Marketing your small business successfully


You may be one of the best chefs, builders, doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing your service, you may also be the first one to admit, “I don’t know what to do.” Corporate Axtion International will step by step, market your services–painlessly, confidently, profitably. Let your business be defined and promoted to the right market. Differentiate your business from other similar businesses.  Package your services to turn qualified prospects into customers and build long-term relationships with clients.

It costs considerably less to keep a customer than to win a new one, so it’s smart to maintain a campaign to upsell or resell existing customers. In fact if you’re not communicating with your customer database at least every four to six weeks, you’re missing opportunities to grow your business. Use a combination of sales and marketing tactics to stay in touch.

You can learn a lot from other successful businesses in your niche. Simply looking at their website and social profiles can tell you a lot. There are also many competitive analysis tools that your business can take advantage of. Research your competition to get inspiration and learn new ways to market your business.

A good marketing strategy is critical to the success of your small business. Whether you’re just starting out or have been in business for years, the proven marketing strategies above can help to grow your business and find new customers.

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About Laura Erasmus

I am a creative social media professional with expertise in digital content strategy development, social media analyst, reputation management, account maintenance, and marketing. I have gained valuable online experience creating innovative, creative and exciting social media accounts that grow client audiences and create brand awareness. I have managed multiple campaigns simultaneously with a focus on traffic generation by creating viral content, syndicating it to social networks, and optimizing for various web applications. One of my specialties is that I am an Organisational Development Specialist and my holistic and creative efforts are focused on the establishment of valuable networks that in the end will generate revenue.

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