Every brand is unique and you might have unique objectives for your brand, the question is if you know your target audience? Everyone is not your audience.
You cannot sell an Xbox to a busy housewife who might barely have time to watch her favorite TV series after she has prepared dinner for the family. Similarly, you cannot sell a dishwasher to a 12-year-old kid who probably loves skateboarding. This will only waste your time and money.
To be successful in your Facebook marketing strategy you need to know your target audience. Your product or service have to reach the attention of the right customers.
Hence we clearly need to define who is our target audience. Once you know your audience, you can stay relevant and provide valuable content to your customer.
- Analyze your product or service.
- Check out the competition.
- Choose criteria to segment by.
- Perform research.
The Four Keys to Social Media Success:
- Know your audience
- Be active on a regular basis
- Be yourself
- Be helpful before you sell
Source – Read more on https://blog.getresponse.com/10-proven-ways-improve-facebook-marketing-strategies