Think about your website page speed. Before we dive into any of the fancy SEO and internet marketing stuff, the importance of page speed should be obvious.
A site that takes too long to load and respond to the visitor’s requests is going to create a bad user experience and send your traffic into the arms of your competitors. People aren’t patient. They expect what they want, when they want it (now). Any deviation from expected load times is going to create frustration and drive abandonment.
And this all affects your bottom line. If people are leaving your site quicker than the rich people off the Titanic, they aren’t going to help you achieve your monetization goals. Bad page speed will lead to higher bounce rates, fewer conversions and less money in your pocket.
There are also SEO implications to slow loading sites. Google measures your site’s load time and considers it when deciding your rankings, amongst many other factors.
Bad page speed and bounce rates will lead to lower rankings because Google and the other search engines want to provide the best possible results to searchers. That isn’t going to happen if their results pages are littered with slow-poke sites that frustrate users.
So, the chances are good your site may have a speed issue that you need to address. But in order to do this, you need to actually run some speed tests and see where your site clocks in. How’s your web page speed looking? Where can you trim the fat and improve website performance? It’s time to find out and increase your rankings, conversions and retention along the way!
If your business has a product or service that is primarily used or purchased by other businesses, use social media to network with other businesses in order to increase your visibility in the commercial marketplace. If your business offers a product or service which is primarily used or purchased by individual consumers, aim to use social media as a way to develop a pool of customers who see your brand as quality, hip, and available. No matter the size or nature of your business, a knowledge of your company’s strengths, target market, and product or service niche is an essential part of any successful social media marketing platform.