brand building


What is marketing? What is branding? How do they differ?

The difference between marketing and branding. There is a spectrum of opinions here, but in my view, marketing is actively promoting a product or service. It’s a push tactic. It’s pushing out a message to get sales results: “Buy our product because it’s better than theirs.” (Or because it’s cool, […]


How long does online reputation management takes?

Online reputation management takes time, at least 2 years!! Each reputation brand building project is different and unique. Most projects take on average about six months to establish, although it could take longer. In most cases, you can start to see an impact within three months. Why does it take […]