Social Media Marketing Strategy


Your Social Media Marketing Strategy – In deciding which social networking sites to use, it helps to know who your target audience is; which social media platforms they use; and what messages you want to share with that audience.

Experts say that businesses benefit from employing an editorial calendar detailing what content will be posted and when. Many businesses delegate the task to social media management services, who can also advise on the use of social media paid advertising.

Paid advertising is a budget-friendly service offered by most of the social media sites, that allows businesses to get more specific about their audiences, and target them directly with image-rich, keyword-tailored advertisements.
To find out more on how to create a Virtual footprint email me and we can discuss the options available and how to go about getting an online presence.
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About Laura Erasmus

I am a creative social media professional with expertise in digital content strategy development, social media analyst, reputation management, account maintenance, and marketing. I have gained valuable online experience creating innovative, creative and exciting social media accounts that grow client audiences and create brand awareness. I have managed multiple campaigns simultaneously with a focus on traffic generation by creating viral content, syndicating it to social networks, and optimizing for various web applications. One of my specialties is that I am an Organisational Development Specialist and my holistic and creative efforts are focused on the establishment of valuable networks that in the end will generate revenue.

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