Corporate Axtion specializes in creating and launching brands, and rebranding. The role of a branding agency is to create, plan and manage branding strategies for clients, including support in advertising and other forms of promotion.
Branding is the process of developing a company’s brand, including name, identity system and messaging platform. These aspects will lead to the development of a “brand message”, applied to marketing campaigns. A brand represents a promise to the customer, reflecting the expectations they can have from the products and services offered, as well as the offering difference amongst the competitors.