We living in a new age of marketing. Consumer habits are changing at a rapid rate, and that means marketers and entrepreneurs have to reconsider the way individuals want to shop and why. While radio and TV played a stronger role in advertising ten years ago, nowadays, with cutting-edge technology, behavior is more connected to the online world and the latest gadgets. So what are your new age of marketing strategies?
TV, print and billboard ads were once the gold standard for marketing. Basically, companies pushed their name in front of the masses in an attempt to build brand awareness.
Marketing is the bridge that fills the gap between consumers and service providers.
“Companies that have embraced the new age of marketing, guided by digital transformation are 26 percent more profitable than their average industry competitors and enjoy a 12 percent higher market valuation.”
In general terms, digital transformation means the integration of technology into all aspects of people’s lives!
Marketing is not optional but needs to be purpose driven and guided by expected outcomes.
So, marketing gives you the edge over them. Always, start with your client’s goal in mind. Their concerns should be your primary concern. Your product or services should be able to satisfy their needs. That is why they are buying it in the first place. The best way to begin this is to start with the core client problems and figuring out how you can solve a problem on their behalf!
Can I help you to create an online presence?
A common mistake is to think you will start later and end up not creating an online reputation at all. While you hovering your competitors are creating a space in which you are not participating. Setup a marketing strategy for 2018! In today’s business world people want to do business with other people more so than ever before! This is why it’s so important to focus on building your brand. Why? Because we trust people we know. We trust people that we have relationships with, and most of all – we like to do business with people we trust! If you find that your Social Media Management is dividing your focus or that you do not have sufficient time and resources to manage YOUR BRAND contact me. I make it my business to market your business. Start your online marketing for less than R2300pm. Contact me on +27 76 154 0803
Sources – https://www.forbes.com/sites/forbescommunicationscouncil/2017/12/22/the-new-age-of-marketing-and-digital-transformation/#290248de698f