Building Brand Recognition
Building a brand and reputation using social media requires, among other skills, the know-how of building relationships with an audience, targeting those most interested in your service, and encouraging interactions with others. You want to avoid the risk of spending countless hours developing a social presence to find that virtually no one has been exposed to your hard work. An active social media team will have the experience and resources to develop and maintain the presence your business needs to support a healthy social media campaign. This experience allows them to create a positive and active community for your brand, which in turn creates loyal customers.
So you’re deep into reviewing your marketing strategy for the year and the topic of social media is on your mind. Let’s touch on a few of the more common thoughts concerning social media:
“We’d be paying the agency too much for social media each month.”
It is important to think about “the agency” in terms of the absolute value that they are offering your business. When you hire an outside agency, you are hiring a full team of people with varying levels of experience, backgrounds, strengths, and even salaries – regardless if it is the C-level executive or the entry-level technician working on your business, you’re paying the same amount. In fact, you may be receiving a team of professionals for the same cost as hiring one marketer in-house. Which leads us to…
We could hire an entry-level person to do it instead.”
You certainly could employ a fresh college graduate to work on social media in-house. However, strong social media talent comes with experience and know-how to adapt to a field with constantly changing trends. Besides, it will probably be no time at all before someone in the office starts handing this individual other completely unrelated tasks to complete. Also keep in mind the implied costs of training, researching, and time lost while learning how to fix issues or become familiar with a new platform.
Taking your advertising to the next level by using social media is a logical step if you have developed a brand voice online. Advertising helps massively with reach, and in some cases with engagement.
Need a Social Media Manager!
Hiring me Laura Erasmus as your Social Media Manager will assure that your business gets the time it deserves.
I will gladly assist you in setting up your social media marketing plan. I will present you with Media Management options as to how to introduce your business to the virtual world of marketing. Contact me via email and together we can work on a strategy within your financial means.