How to use Google Plus for marketing?


With over 150 million active users, and 50% of all users logging into Google Plus daily, Google Plus is a social network you can’t ignore. Sure, it isn’t as popular as Facebook or Twitter, but it can help impact your search engine rankings in a positive way.

When Google Plus first showed up on the social media scene, it wasn’t just regarded as the newcomer, it was often looked down upon as a poser, a Facebook wannabe. It’s not too difficult to see why there was such a negative perception of Google+ at the time – the (what seemed like) overnight success of Facebook made it look like Google was just trying to cash in. Nowadays, I have no problem mentioning Google Plus as one of the social platforms that every business should seriously consider using for their online marketing strategies, not only because of Google’s obvious ties to Google+, but also for the unique marketing features and opportunities that it presents.

A few simple ways you can leverage Google Plus are:

Authorship – this is a great way to get your picture next to your listings in the search results.
Relationship marketing – with Google hangouts, you can connect to and get to know your fans.
Driving traffic – by building up your Google Plus profile, you can share content and news about your business. This is a simple way to drive more traffic to your business.

These are just the basics of how you can use Google Plus to your advantage. To expand on the idea, I’ve decided to create an infographic that lays out the steps you need to take to use Google’s social network for your marketing needs.


Is your business looking to become more visible on search engines such as Google?

If so, Google Plus can assist in boosting your website’s ranking in search engines in a variety of ways. Here at Corporate Axtion International, we have developed systems to help you grow your business through Google Plus Marketing, whilst working to drive more targeted traffic to your website.

Source  – https://www.quicksprout.com/2014/06/13/how-to-use-google-plus-for-marketing/

The Ultimate Guide to Marketing on Google Plus


About Laura Erasmus

I am a creative social media professional with expertise in digital content strategy development, social media analyst, reputation management, account maintenance, and marketing. I have gained valuable online experience creating innovative, creative and exciting social media accounts that grow client audiences and create brand awareness. I have managed multiple campaigns simultaneously with a focus on traffic generation by creating viral content, syndicating it to social networks, and optimizing for various web applications. One of my specialties is that I am an Organisational Development Specialist and my holistic and creative efforts are focused on the establishment of valuable networks that in the end will generate revenue.

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