Google+ is packed with features that can help you to market your business in numerous ways, whether it’s to engage with customers, increase your brand’s exposure, find high quality leads within your target audience, find influencers or to attract readers to the content you post. The following are just a few of the unique features that you have access to when using Google+ to market your business. Collections is a relatively new feature that allows you to group together content. For example, say you sell pet food. You can use Collections to create separate collections of all of your cat-oriented content and your dog-oriented content.
Our happiest Google+ users are those who connect with others around shared interests and passions. So we set out to give people a place to express the things they love. Today, we’re announcing Google+ Collections, a new way to group your posts by topic.
Every collection is a focused set of posts on a particular topic, providing an easy way for you to organize all the things you’re into. Each collection can be shared publicly, privately, or with a custom set of people. Once you create your first collection, your profile will display a new tab where other people can find and follow your collections. Posts in collections you follow will appear in your Home stream, with a link to easily jump right into the collection so you can get to similar content from that author. Collections give you a great way to find more of the stuff you love from the people you follow.
Collections is available on Android and the web, and iOS is coming later. For Android users, make sure to update your Google+ app to get access to Collections.
This way, when someone reads a new piece of dog-oriented content that you’ve posted, they’ll be able to see older dog-oriented content grouped in the same collection. Basically, it’s an organizational tool that makes it easier for users to find relevant content as well as a way for you to introduce older content to new followers.
Source – http://seopressor.com/blog/the-ultimate-guide-to-marketing-on-google-plus/