A Good Marketing Strategy to start your 2017 marketing campaign with!

How did your marketing strategy panned out this past year? We all want a strong start to 2017. Great! So do you have a better marketing strategy for 2017? If we want to see greater marketing results next year, we’ll need to use the remaining time in 2016 to set a profitable and more manageable stage for the start of 1st January 2017.

The best way to start is to first determine where we are right now? Once we are sure about the goals we didn’t reach or never embarked on exploring, we can set a plan in motion to reach those newly defined goals. Following the most important steps in the right directions that will add the right direction to your marketing plan in order to move towards reaching your monetary goals in 2017!

Get an online platform.

Do you have a webpage or are you of the believe like some that with Facebook you no longer need the presence of a Webpage. Do not be fooled. Facebook recently announced there are currently 40 million active small business pages on its service, which shouldn’t come as that big of a shock to anyone. Creating a Facebook business page is free and provides you with access to a user base roughly the size of the population of China.  A dedicated website has Google search on its side. It’s true a Facebook page can be found via a search engine, but it doesn’t provide the same comprehensive SEO control of a dedicated website. This point should not be overlooked. A website enables you to tailor your content to the exact kind of phrases and keywords your potential customers are searching for, compared to a Facebook page that is limited in this aspect. Showing up as highly as possible in online searches is a critical component of any business’ acquisition strategy.  In short, should you have a Facebook page for your small business? Yes, absolutely. It’s free and it’s brand exposure. Is it enough? Probably not. To create the kind of digital presence that is required for a small business to succeed in today’s world, a dedicated website isn’t a nice-to-have, it’s a necessity.

Review Your Branding  and Content

Take a look at your website and social media channels to make sure they’re designed to attract and validate your online personas. What are your branding and messaging selling? Do you target the right audience? Do you have fresh content that your audience are looking for?

Branding is the process of creating a clear, unique image of your product or your company. Your audience should be able to recognize your brand. Whether it is a post on Facebook, your newsletter or the product section on your website, the image of your brand should be similar.

Branding is hard. In order to set up a successful branding strategy, you should first have a clear vision in mind what your brand is about: What is your mission? What values are important? Which style fits your brand (formal/informal)? What does your preferred audience look like?

So what online platforms are you using?

Until recently, the three big players of the social media game were Facebook, Twitter, and LinkedIn—almost indisputably—and all three platforms served similar functions for slightly different niches. Today, those positions have changed and diversified; Instagram and Snapchat are newer players in the game, but each serves a niche role despite having massive user bases. Video content has seen a huge spike in popularity over the past few years, in part because it has become a more accessible medium, and in part because users are growing tired of older mediums. Combined with the trend of users demanding more “live” and in-the-moment updates, live streaming video has seen a major increase in popularity; especially with the recent release of Facebook Live.

Can your product be found in online searches and why is that important?

Why is SEO Important for Ecommerce? Well, 44% of every online purchase begins with an online search (IPSOS 2012). Making sure that your products can be found easily on search engines such as Google can be the difference between an ecommerce business that fails or succeeds.  

Search engine optimization or SEO in short, is a set of rules that can be followed by web site (or blog) owners to optimize their web sites for search engines and thus improve their search engine rankings.

In addition it is also a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate. SEO can also be considered as a framework since the whole process has a number of rules (or guidelines), a number of stages and a set of controls.

Track and evaluate your reach and success rate

Track Your Progress and evaluate your success rate – Make sure you have definite ways to measure your online marketing success. Set up parameters and metrics to measure your impact, possible mistakes, re-align and evolve your tactics as needed to maintain your traction!

Can I help you to create an online presence?

A common mistake is to think you will start later and end up not creating an online presence at all.  While you hovering your competitors are creating a space in which you are not participating. Setup a marketing strategy for 2017! In today’s business world people want to do business with other people more so than ever before! This is why it’s so important to focus on building a brand. Why? Because we trust people we know. We trust people that we have relationships with, and most of all – we like to do business with people we trust!

If you find that your Social Media Management is dividing your focus or that you do not have sufficient time and resources to manage YOUR BRAND, contact me.  I make it my business to market your business.






About Laura Erasmus

I am a creative social media professional with expertise in digital content strategy development, social media analyst, reputation management, account maintenance, and marketing. I have gained valuable online experience creating innovative, creative and exciting social media accounts that grow client audiences and create brand awareness. I have managed multiple campaigns simultaneously with a focus on traffic generation by creating viral content, syndicating it to social networks, and optimizing for various web applications. One of my specialties is that I am an Organisational Development Specialist and my holistic and creative efforts are focused on the establishment of valuable networks that in the end will generate revenue.

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