Website owners often put a website online and let the entire world access its contents. Essentially, they are claiming to service the world. But how often is this really the case?
We found that on average, 10% of our clients’ website traffic was coming from outside of their geographic target market.
This average is from selecting some clients from each industry we serve, understanding that some industries had a much larger percentage of visitors from other geographic locations outside of their service areas than others.
We asked ourselves, why would we showcase a website to a country that you wouldn’t service? What if we just blocked the country?