From 2007 to 2011, Mitsubishi Motors saw its sales to Millennials drop almost 30%. Through research, the company learned that these consumers — born between the 1980s and 2000 — couldn’t get information they wanted from the Mitsubishi website, because it wasn’t configured to serve mobile devices. The company launched a new mobile-enabled site in 2014, and three months later sales rose 57%. Websites play a significant role in building and strengthening brands. Whether you’re re-launching a website or introducing a new one, it’s a powerful opportunity to position your company for success. “Today’s consumers are increasingly likely to first encounter your brand online than off, and even those who get their first impression of your brand in print often follow up with a Google search,” reports Business News Daily. About 75% of Internet users make judgments about a company’s credibility based on its website design, according to Stanford University research, so a site must be visually appealing. But looks aren’t everything. Consumers also demand a great deal of functionality from a company website. They expect to find information easily, and they prefer sites that serve as a social hub where they can interact with company employees and connect with other consumers.
If people can’t find your site through search engines, your content will go to waste – no matter how outstanding it is. A CMS helps manage four important steps for search engine optimization (SEO):
Sources: DNA Software