Company websites have become the primary spaces where people interact with brands.


From 2007 to 2011, Mitsubishi Motors saw its sales to Millennials drop almost 30%. Through research, the company learned that these consumers — born between the 1980s and 2000 — couldn’t get information they wanted from the Mitsubishi website, because it wasn’t configured to serve mobile devices.Corporate Axtion The company launched a new mobile-enabled site in 2014, and three months later sales rose 57%. Websites play a significant role in building and strengthening brands. Whether you’re re-launching a website or introducing a new one, it’s a powerful opportunity to position your company for success. “Today’s consumers are increasingly likely to first encounter your brand online than off, and even those who get their first impression of your brand in print often follow up with a Google search,” reports Business News Daily. About 75% of Internet users make judgments about a company’s credibility based on its website design, according to Stanford University research, so a site must be visually appealing. Corporate Axtion But looks aren’t everything. Consumers also demand a great deal of functionality from a company website. They expect to find information easily, and they prefer sites that serve as a social hub where they can interact with company employees and connect with other consumers.

If people can’t find your site through search engines, your content will go to waste – no matter how outstanding it is. A CMS helps manage four important steps for search engine optimization (SEO):

Sources: DNA Software


About Laura Erasmus

I am a creative social media professional with expertise in digital content strategy development, social media analyst, reputation management, account maintenance, and marketing. I have gained valuable online experience creating innovative, creative and exciting social media accounts that grow client audiences and create brand awareness. I have managed multiple campaigns simultaneously with a focus on traffic generation by creating viral content, syndicating it to social networks, and optimizing for various web applications. One of my specialties is that I am an Organisational Development Specialist and my holistic and creative efforts are focused on the establishment of valuable networks that in the end will generate revenue.

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