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Marketing vs. Branding – what is the difference?

Marketing versus branding, these two business functions are often believed to be mean the same thing. We beg to differ, and by understanding that Marketing and Branding are two distinct functions, but work together to achieve a specific goal in brand positioning and brand building, you will be better equipped […]


Expand your exposure online!

EXPAND EXPOSURE ONLINE How to expand your exposure online:             Get social shares from your personal network. Request links from your list of link prospects (from sites that might be interested to share and link to your content). Reverse engineer links from your competitors’ similar content. Promote the content through […]


DIY-marketing OR not?

Today it has become sort of a trend to get into your overalls and DIY.  DIY-marketing requires a mixture of objectivity and empathy. I once was consigned to a law firms marketing department to determine their strengths and weaknesses.  I soon realized the objective to market someone else and not […]


Brand yourself?

  Today it’s more important than ever to learn how to brand yourself online. Over 1 billion names are Googled every day – so unless you live in a cave, you’ve been Googled. And what people find there is affecting their decision to do business with you.  It will be […]


6 Reasons Companies Need to Hire a Social Media Manager

According to recent statistics, only 12% of businesses feel that they are using Social Media effectively without hiring a social media manager. And yet approximately 60% of businesses are using Social Media. There are a number of reasons that contribute to the low numbers of efficient use, including understanding how […]


Social Media Marketing Strategy

Your Social Media Marketing Strategy – In deciding which social networking sites to use, it helps to know who your target audience is; which social media platforms they use; and what messages you want to share with that audience. Experts say that businesses benefit from employing an editorial calendar detailing […]


Four Guidelines to Building a Brand

It’s no secret that a strong brand that will attract your target market and establish your company as an authority within your industry.  So, how do you build a strong brand? Strong brands have an understanding of the following: What they stand for. What the core offering is. Who their target market […]


Your digital footprint matters

1. Learn The Basics: What’s A Digital Footprint? Your digital footprint is all the stuff you leave behind as you use the Internet. Comments on social media, Skype calls, app use and email records- it’s part of your online history and can potentially be seen by other people, or tracked […]