Virtual Footprint


Marketing vs. Branding – what is the difference?

Marketing versus branding, these two business functions are often believed to be mean the same thing. We beg to differ, and by understanding that Marketing and Branding are two distinct functions, but work together to achieve a specific […]


Expand your exposure online!

EXPAND EXPOSURE ONLINE How to expand your exposure online:             Get social shares from your personal network. Request links from your list of link prospects (from sites that might be interested to share and link to your content). […]


6 Reasons Companies Need to Hire a Social Media Manager

According to recent statistics, only 12% of businesses feel that they are using Social Media effectively without hiring a social media manager. And yet approximately 60% of businesses are using Social Media. There are a number of reasons […]


Social Media Marketing Strategy

Your Social Media Marketing Strategy – In deciding which social networking sites to use, it helps to know who your target audience is; which social media platforms they use; and what messages you want to share with that […]


Four Guidelines to Building a Brand

It’s no secret that a strong brand that will attract your target market and establish your company as an authority within your industry.  So, how do you build a strong brand? Strong brands have an understanding of the following: What […]


Your digital footprint matters

1. Learn The Basics: What’s A Digital Footprint? Your digital footprint is all the stuff you leave behind as you use the Internet. Comments on social media, Skype calls, app use and email records- it’s part of your […]