Your Social Media Marketing Strategy – In deciding which social networking sites to use, it helps to know who your target audience is; which social media platforms they use; and what messages you want to share with that audience. Experts say that businesses benefit from employing an editorial calendar detailing […]
Like it or not, how your brand is perceived online influences buyer behavior. In a recent social media study by J.D. Power & Associates, 87 percent of satisfied customers said their online interaction with the company “positively impacted” their likelihood of purchase from that company. To be effective, however, these social interactions […]
The key is that you don’t just need to know your own strategy, but that of your competitors as well.