Social Media Manager


Outsourced Social Media Strategy

So you think an outsourced social media strategy is too expensive? When all your marketing is done in-house, you risk becoming too introspective. The intervention of a third-party agency can challenge the ideas, notions, and concepts you start to take for granted. Though no one knows your brand better than […]

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DIY-marketing OR not?

Today it has become sort of a trend to get into your overalls and DIY.  DIY-marketing requires a mixture of objectivity and empathy. I once was consigned to a law firms marketing department to determine their strengths and weaknesses.  I soon realized the objective to market someone else and not […]


Brand yourself?

  Today it’s more important than ever to learn how to brand yourself online. Over 1 billion names are Googled every day – so unless you live in a cave, you’ve been Googled. And what people find there is affecting their decision to do business with you.  It will be […]


A practical lesson on Social Media Management for Startups!

Social Media Management is a daunting task.  Unfortunately most entrepreneurs believe it to be a task that can be done by the intern, thinking if you know how to play on your own Facebook page it will be no different to manage the business Facebook page. Unfortunately, it will take […]


6 Reasons Companies Need to Hire a Social Media Manager

According to recent statistics, only 12% of businesses feel that they are using Social Media effectively without hiring a social media manager. And yet approximately 60% of businesses are using Social Media. There are a number of reasons that contribute to the low numbers of efficient use, including understanding how […]


Responsibilities of the Social Media Manager

The first responsibility of a Social Media Manager is to develop and implement a social media marketing plan. The marketing plan will include the following components and should be reviewed no less than every 90 days. 1. Brand Development “Why” is the reason customers buy. A great “why buy here” […]