Online Identity


Outsourced Social Media Strategy

So you think an outsourced social media strategy is too expensive? When all your marketing is done in-house, you risk becoming too introspective. The intervention of a third-party agency can challenge the ideas, notions, and concepts you start to take for granted. Though no one knows your brand better than […]

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Marketing vs. Branding – what is the difference?

Marketing versus branding, these two business functions are often believed to be mean the same thing. We beg to differ, and by understanding that Marketing and Branding are two distinct functions, but work together to achieve a specific goal in brand positioning and brand building, you will be better equipped […]


Expand your exposure online!

EXPAND EXPOSURE ONLINE How to expand your exposure online:             Get social shares from your personal network. Request links from your list of link prospects (from sites that might be interested to share and link to your content). Reverse engineer links from your competitors’ similar content. Promote the content through […]


DIY-marketing OR not?

Today it has become sort of a trend to get into your overalls and DIY.  DIY-marketing requires a mixture of objectivity and empathy. I once was consigned to a law firms marketing department to determine their strengths and weaknesses.  I soon realized the objective to market someone else and not […]


Brand yourself?

  Today it’s more important than ever to learn how to brand yourself online. Over 1 billion names are Googled every day – so unless you live in a cave, you’ve been Googled. And what people find there is affecting their decision to do business with you.  It will be […]


Basics of branding for startup’s or re-branding

Websites play a significant role in building and strengthening brands. Whether you’re re-launching a website or introducing a new one, it’s a powerful opportunity to position your company for success. “Today’s consumers are increasingly likely to first encounter your brand online than off, and even those who get their first impression of your brand in print often follow up with a Google search.


Why I Think Social Media is a Necessary Evil

In a recent online survey of more than 460 small business owners, proprietors and CEOs, 63% said that they spend 1-5 hours on social media every week. The rest are spending much more, with some business owners spending 21+ hours a week on social media alone – thats HALF of […]


Social Media Marketing Strategy

Your Social Media Marketing Strategy – In deciding which social networking sites to use, it helps to know who your target audience is; which social media platforms they use; and what messages you want to share with that audience. Experts say that businesses benefit from employing an editorial calendar detailing […]