Mentorship


A Mentor Isn’t Enough. You Also Need an Advocate.

CHRISTINA BECHHOLD: At the start of my first big summer internship in college, I was assigned junior and senior mentors, both men. I remember a few lunches with each, waves in the hallway, and an invitation to a party one weekend, but very little actual mentoring. It was the classic […]


The job of the content marketer is to mentor – or – coach!

When someone has a problem or desire, what they’re really contemplating is a journey of transformation, whether large or small in scope. The job of the content marketer is to mentor – or coach – the prospect through this journey, and at some point your product or service becomes a […]