Laura Erasmus Social Media Manager


Outsourced Social Media Strategy

So you think an outsourced social media strategy is too expensive? When all your marketing is done in-house, you risk becoming too introspective. The intervention of a third-party agency can challenge the ideas, notions, and concepts you start to take for granted. Though no one knows your brand better than […]

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More Important Than Ever Your Small Business Marketing needs to be online

Online marketing isn’t something new for small businesses to consider anymore. In fact, it’s quite the opposite… having been going on for years and seemingly has no end in sight. Yet, far too many small business owners neglect how important online marketing is for their business success. Among the reasons […]


Expand your exposure online!

EXPAND EXPOSURE ONLINE How to expand your exposure online:             Get social shares from your personal network. Request links from your list of link prospects (from sites that might be interested to share and link to your content). Reverse engineer links from your competitors’ similar content. Promote the content through […]


DIY-marketing OR not?

Today it has become sort of a trend to get into your overalls and DIY.  DIY-marketing requires a mixture of objectivity and empathy. I once was consigned to a law firms marketing department to determine their strengths and weaknesses.  I soon realized the objective to market someone else and not […]


Brand yourself?

  Today it’s more important than ever to learn how to brand yourself online. Over 1 billion names are Googled every day – so unless you live in a cave, you’ve been Googled. And what people find there is affecting their decision to do business with you.  It will be […]


A practical lesson on Social Media Management for Startups!

Social Media Management is a daunting task.  Unfortunately most entrepreneurs believe it to be a task that can be done by the intern, thinking if you know how to play on your own Facebook page it will be no different to manage the business Facebook page. Unfortunately, it will take […]