Corporate Axtion


First step in creating a brand

What is the first step creating a brand? Successful brand creation is about promoting your strengths. Start by thinking about what you’re good at and what you believe in as a business. For example: particular skills – such as excellence in design high-quality customer service providing the best value for […]


Basics of branding for startup’s or re-branding

Websites play a significant role in building and strengthening brands. Whether you’re re-launching a website or introducing a new one, it’s a powerful opportunity to position your company for success. “Today’s consumers are increasingly likely to first encounter your brand online than off, and even those who get their first impression of your brand in print often follow up with a Google search.


Why I Think Social Media is a Necessary Evil

In a recent online survey of more than 460 small business owners, proprietors and CEOs, 63% said that they spend 1-5 hours on social media every week. The rest are spending much more, with some business owners spending 21+ hours a week on social media alone – thats HALF of […]


Why do I need a webpage?

Steve Jobs also asked ‘why’. He challenged every single operation within his company. Everyone, from the engineers to the accounting staff, did things differently, because Jobs would ask them why they did things in a certain way. And answering, “Well, that’s what everybody else is going” simply wasn’t good enough. […]


How to build online Relationships

Like it or not, how your brand is perceived online influences buyer behavior. In a recent social media study by J.D. Power & Associates, 87 percent of satisfied customers said their online interaction with the company “positively impacted” their likelihood of purchase from that company. To be effective, however, these social interactions […]


“According to Marty Blalock, coordinator of professional communication at the University of Wisconsin’s School of Business, many products have failed to be successful in overseas markets because of names that communicated something else to potential buyers. For example, Chilean consumers probably didn’t buy the printer “Roto” because in Spanish this word means “broken.”

http://smallbusiness.chron.com/importance-knowing-audience-ebusiness-world-20706.html