content management


Forget Google Ranking

Forget Google ranking, or maybe don’t? Social Media Management is a gimmick, right? Not knowing might just mean you missing crucial information that might have a much bigger impact on your business visibility online that you are aware off. You not a Website Designer/SEO Specialist, in all fairness if something […]


Social Media Marketing Strategy

Your Social Media Marketing Strategy – In deciding which social networking sites to use, it helps to know who your target audience is; which social media platforms they use; and what messages you want to share with that audience. Experts say that businesses benefit from employing an editorial calendar detailing […]


“According to Marty Blalock, coordinator of professional communication at the University of Wisconsin’s School of Business, many products have failed to be successful in overseas markets because of names that communicated something else to potential buyers. For example, Chilean consumers probably didn’t buy the printer “Roto” because in Spanish this word means “broken.”

http://smallbusiness.chron.com/importance-knowing-audience-ebusiness-world-20706.html


The job of the content marketer is to mentor – or – coach!

When someone has a problem or desire, what they’re really contemplating is a journey of transformation, whether large or small in scope. The job of the content marketer is to mentor – or coach – the prospect through this journey, and at some point your product or service becomes a […]