content management


Social Media Marketing Strategy

Your Social Media Marketing Strategy – In deciding which social networking sites to use, it helps to know who your target audience is; which social media platforms they use; and what messages you want to share with that […]


“According to Marty Blalock, coordinator of professional communication at the University of Wisconsin’s School of Business, many products have failed to be successful in overseas markets because of names that communicated something else to potential buyers. For example, Chilean consumers probably didn’t buy the printer “Roto” because in Spanish this word means “broken.”

http://smallbusiness.chron.com/importance-knowing-audience-ebusiness-world-20706.html