How much thought do you need to put into choosing your domain name? Is it really that important? If you have a quality website and business, people will visit your site no matter what the domain is, right? Well, not so fast… It’s your “first impression”. Your URL is the […]
Social media platforms and marketing is an important component of every marketing strategy. That’s why it’s so important for companies to have a solid answer to the following questions: which social media platforms should be used? Is Facebook enough? Or should other platforms like Twitter, Instagram, and Google+ play a […]
Google+ is packed with features that can help you to market your business in numerous ways, whether it’s to engage with customers, increase your brand’s exposure, find high quality leads within your target audience, find influencers or to attract readers to the content you post. The following are just […]
While B2B social media efforts are usually focused on Twitter and LinkedIn, there is evidence that Facebook ads deliver the best return on investment.
If you’re a social media novice, hashtags — those short links preceded by the pound sign (#) — may seem confusing and unnecessary. But they are integral to the way we communicate online, and it’s important to know how to use them. On Twitter, the pound sign (or hash) turns […]
The first step to free organic traffic is having your website indexed by Google will benefit your Google rankings. Your website should be looked at as an investment in your company–not an expense. Most consumers turn to the web today when they are looking for products and services, so if […]
Regardless if you are a small business, or a multinational company, blogging is integral to your online content marketing strategy. If you are in B2B, post articulate, well researched articles about your service. Become the hub, or the place to be, for your industry. You are building trust. The more […]
So you think an outsourced social media strategy is too expensive? When all your marketing is done in-house, you risk becoming too introspective. The intervention of a third-party agency can challenge the ideas, notions, and concepts you start to take for granted. Though no one knows your brand better than […]