Branding


Managing your brand

It’s a good idea to get one person to take responsibility for your brand management or brand strategy – if you can’t do it yourself, appoint a qualified employee or in-source a brand manager. All of your employees, […]


Basics of branding for startup’s or re-branding

Websites play a significant role in building and strengthening brands. Whether you’re re-launching a website or introducing a new one, it’s a powerful opportunity to position your company for success. “Today’s consumers are increasingly likely to first encounter your brand online than off, and even those who get their first impression of your brand in print often follow up with a Google search.


Social Media Marketing Strategy

Your Social Media Marketing Strategy – In deciding which social networking sites to use, it helps to know who your target audience is; which social media platforms they use; and what messages you want to share with that […]


New research proves that RESPONDING to negative feedback online benefits companies

One of the biggest misconceptions companies have about online and social media is that any and all negative reviews and comments should be completely ignored.  The idea seems to be that if companies ignore the negative response from […]


Why do I need a webpage?

Steve Jobs also asked ‘why’. He challenged every single operation within his company. Everyone, from the engineers to the accounting staff, did things differently, because Jobs would ask them why they did things in a certain way. And […]


How to build online Relationships

Like it or not, how your brand is perceived online influences buyer behavior. In a recent social media study by J.D. Power & Associates, 87 percent of satisfied customers said their online interaction with the company “positively impacted” their likelihood […]


Four Guidelines to Building a Brand

It’s no secret that a strong brand that will attract your target market and establish your company as an authority within your industry.  So, how do you build a strong brand? Strong brands have an understanding of the following: What […]


Developing Your Brand Strategy

The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate […]