Branding


Marketing vs. Branding – what is the difference?

Marketing versus branding, these two business functions are often believed to be mean the same thing. We beg to differ, and by understanding that Marketing and Branding are two distinct functions, but work together to achieve a specific goal in brand positioning and brand building, you will be better equipped […]


Expand your exposure online!

EXPAND EXPOSURE ONLINE How to expand your exposure online:             Get social shares from your personal network. Request links from your list of link prospects (from sites that might be interested to share and link to your content). Reverse engineer links from your competitors’ similar content. Promote the content through […]


Brand yourself?

  Today it’s more important than ever to learn how to brand yourself online. Over 1 billion names are Googled every day – so unless you live in a cave, you’ve been Googled. And what people find there is affecting their decision to do business with you.  It will be […]


Hiring me as your Social Media Manager will benefit your business!

Social media marketing is perhaps the most powerful brand-building tool of all – but only if it is managed correctly. Social media is no longer a reactive project that you pursue in free time on the weekends. Hiring a Social Media Manager assures your brand gets the time it deserves. It […]


Responsibilities of the Social Media Manager

The first responsibility of a Social Media Manager is to develop and implement a social media marketing plan. The marketing plan will include the following components and should be reviewed no less than every 90 days. 1. Brand Development “Why” is the reason customers buy. A great “why buy here” […]


Consistently building your brand

Consistently building your brand takes effort. If you want to build and maintain a strong brand, you’ll need to focus on what your customers want and how you can guarantee to deliver it. You’ll need to be consistent in your service and every other point of contact customers have with […]


Brand Building | Stand out from the crowd

Every business wants to be a customer’s first choice. Brand building and managing a brand can play a significant part in making that happen. The concept of a brand building extends far beyond just your company logo to your business’ core values and to every interaction you have with customers […]


Managing your brand

It’s a good idea to get one person to take responsibility for your brand management or brand strategy – if you can’t do it yourself, appoint a qualified employee or in-source a brand manager. All of your employees, and your brand manager will play a crucial part in managing your […]