Brand Building


How to use Facebook business

Facebook Business has three tools (pages, ads, and groups) that can be used by anyone. Each of these options has its own purpose, and they can be combined for greater reach. While profiles require a mutual relationship between friends, pages can be liked by anyone, without a requirement for the […]


Hiring me as your Social Media Manager will benefit your business!

Social media marketing is perhaps the most powerful brand-building tool of all – but only if it is managed correctly. Social media is no longer a reactive project that you pursue in free time on the weekends. Hiring a Social Media Manager assures your brand gets the time it deserves. It […]


Responsibilities of the Social Media Manager

The first responsibility of a Social Media Manager is to develop and implement a social media marketing plan. The marketing plan will include the following components and should be reviewed no less than every 90 days. 1. Brand Development “Why” is the reason customers buy. A great “why buy here” […]


Consistently building your brand

Consistently building your brand takes effort. If you want to build and maintain a strong brand, you’ll need to focus on what your customers want and how you can guarantee to deliver it. You’ll need to be consistent in your service and every other point of contact customers have with […]


First step in creating a brand

What is the first step creating a brand? Successful brand creation is about promoting your strengths. Start by thinking about what you’re good at and what you believe in as a business. For example: particular skills – such as excellence in design high-quality customer service providing the best value for […]