Today it has become sort of a trend to get into your overalls and DIY. DIY-marketing requires a mixture of objectivity and empathy. I once was consigned to a law firms marketing department to determine their strengths and weaknesses. I soon realized the objective to market someone else and not […]
Today it’s more important than ever to learn how to brand yourself online. Over 1 billion names are Googled every day – so unless you live in a cave, you’ve been Googled. And what people find there is affecting their decision to do business with you. It will be […]
Branding Matters! Whether you run a restaurant, is a window cleaner or a lawyer? Let’s start with the wording. If you were to replace the word “branding” with “reputation” I might get your attention. You care about your reputation, right? Branding is about the impression you make. If you want […]
Social media marketing is perhaps the most powerful brand-building tool of all – but only if it is managed correctly. Social media is no longer a reactive project that you pursue in free time on the weekends. Hiring a Social Media Manager assures your brand gets the time it deserves. It […]
To some entrepreneurs, social media marketing is the “next big thing,” a temporary yet powerful fad that must be taken advantage of while it’s still in the spotlight. To others, it’s a buzzword with no practical advantages and a steep, complicated learning curve. Because it appeared quickly, social media has […]
The first responsibility of a Social Media Manager is to develop and implement a social media marketing plan. The marketing plan will include the following components and should be reviewed no less than every 90 days. 1. Brand Development “Why” is the reason customers buy. A great “why buy here” […]
Every business wants to be a customer’s first choice. Brand building and managing a brand can play a significant part in making that happen. The concept of a brand building extends far beyond just your company logo to your business’ core values and to every interaction you have with customers […]
It’s a good idea to get one person to take responsibility for your brand management or brand strategy – if you can’t do it yourself, appoint a qualified employee or in-source a brand manager. All of your employees, and your brand manager will play a crucial part in managing your […]
