DIY-marketing OR not?
Today it has become sort of a trend to get into your overalls and DIY. DIY-marketing requires a mixture of objectivity and empathy. I once was consigned to a law firms marketing department to determine their strengths and […]
Brand Ambassador
Brand yourself?
Today it’s more important than ever to learn how to brand yourself online. Over 1 billion names are Googled every day – so unless you live in a cave, you’ve been Googled. And what people find there […]
Branding Matters. Social media strategy plan!
Branding Matters! Whether you run a restaurant, is a window cleaner or a lawyer? Let’s start with the wording. If you were to replace the word “branding” with “reputation” I might get your attention. You care about your […]
Hiring me as your Social Media Manager will benefit your business!
Social media marketing is perhaps the most powerful brand-building tool of all – but only if it is managed correctly. Social media is no longer a reactive project that you pursue in free time on the weekends. Hiring a […]
Social Media Marketing by Corporate Axtion
To some entrepreneurs, social media marketing is the “next big thing,” a temporary yet powerful fad that must be taken advantage of while it’s still in the spotlight. To others, it’s a buzzword with no practical advantages and […]
Responsibilities of the Social Media Manager
The first responsibility of a Social Media Manager is to develop and implement a social media marketing plan. The marketing plan will include the following components and should be reviewed no less than every 90 days. 1. Brand […]
Brand Building | Stand out from the crowd
Every business wants to be a customer’s first choice. Brand building and managing a brand can play a significant part in making that happen. The concept of a brand building extends far beyond just your company logo to […]
Managing your brand
It’s a good idea to get one person to take responsibility for your brand management or brand strategy – if you can’t do it yourself, appoint a qualified employee or in-source a brand manager. All of your employees, […]