Business Perception Management


Business Perception [per-sep-shuh n] management the act or faculty of perceiving, or apprehending by means of the senses or of the mind; cognition; understanding.

The reputation of an individual, business or brand is what is perceived by the public. Business perception management is vital. What one person might view as negative may not be perceived in the same way by another person. For example, someone who stayed in a hotel with small rooms might give that hotel a negative review because they don’t like small hotel rooms and their perception is that small hotel rooms are unacceptable. Whereas, someone else might not mind small hotel rooms so their perception of that hotel may be positive.

Brand Perception ManagementToday, social Online media makes everything instantaneous, which means that “anyone’s observations can quickly be picked up to become news” says Jim Joseph, president at Cohn & Wolfe. In an article published 3/28/2017, he also said that “One simple little tweet from an observer set off a fire storm of social media. The problem is that the tweet didn’t contain all of the facts….a problem du jour with our news cycles and social media commentary.” “In the era of social media where anyone’s observations can quickly be picked up to become news and a crisis, it’s vitally important for brands to not only monitor what’s being said but to then proactively communicate with transparency and honesty to avoid damaging their own reputation. A lesson learned for us all.”

The lesson is that reputation is based on perception and we all want that perception to be positive! Business perception management is not an option it is vital.
Source – https://reputationcorrection.com/perception/


About Laura Erasmus

I am a creative social media professional with expertise in digital content strategy development, social media analyst, reputation management, account maintenance, and marketing. I have gained valuable online experience creating innovative, creative and exciting social media accounts that grow client audiences and create brand awareness. I have managed multiple campaigns simultaneously with a focus on traffic generation by creating viral content, syndicating it to social networks, and optimizing for various web applications. One of my specialties is that I am an Organisational Development Specialist and my holistic and creative efforts are focused on the establishment of valuable networks that in the end will generate revenue.

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