“According to Marty Blalock, coordinator of professional communication at the University of Wisconsin’s School of Business, many products have failed to be successful in overseas markets because of names that communicated something else to potential buyers. For example, Chilean consumers probably didn’t buy the printer “Roto” because in Spanish this word means “broken.”

http://smallbusiness.chron.com/importance-knowing-audience-ebusiness-world-20706.html


About Laura Erasmus

I am a creative social media professional with expertise in digital content strategy development, social media analyst, reputation management, account maintenance, and marketing. I have gained valuable online experience creating innovative, creative and exciting social media accounts that grow client audiences and create brand awareness. I have managed multiple campaigns simultaneously with a focus on traffic generation by creating viral content, syndicating it to social networks, and optimizing for various web applications. One of my specialties is that I am an Organisational Development Specialist and my holistic and creative efforts are focused on the establishment of valuable networks that in the end will generate revenue.

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