Building Relationships on Facebook


People use Facebook to share their latest thoughts and happenings, where they have been recently, what they have eaten recently and their thoughts on the recent news. Facebook is a place of sharing, with users sharing their opinions about anything with each other.But when people complain on your social media presence, it is important to respond to them – immediately.

A lot of companies see Facebook as a double-edged sword. The advantage will be to connect and build relationships with your consumers, and the disadvantage will be handling the negative remarks or feedback.

However, that is not always the case. Negative feedback is not a bad thing, but actually a great opportunity to turn a complainer to a great advocate.

From all that is discussed, you should know by now that social media is not a double edge sword; instead it provides double the benefit. Not only that you get to connect with your consumers, you are able to turn them into raving and convinced customers when there are negative comments.

As a business, increasing loyal brand supporters will definitely increase your profit. From an unlikely source of complainers, you can convert them to the valuable customers you love to have!

Source – Top image courtesy of Shutterstock. http://www.adweek.com/socialtimes/how-to-deal-with-negative-facebook-comments/301063


About Laura Erasmus

I am a creative social media professional with expertise in digital content strategy development, social media analyst, reputation management, account maintenance, and marketing. I have gained valuable online experience creating innovative, creative and exciting social media accounts that grow client audiences and create brand awareness. I have managed multiple campaigns simultaneously with a focus on traffic generation by creating viral content, syndicating it to social networks, and optimizing for various web applications. One of my specialties is that I am an Organisational Development Specialist and my holistic and creative efforts are focused on the establishment of valuable networks that in the end will generate revenue.

Leave a comment