Branding Matters! Whether you run a restaurant, is a window cleaner or a lawyer? Let’s start with the wording. If you were to replace the word “branding” with “reputation” I might get your attention. You care about your reputation, right?
Branding is about the impression you make. If you want to succeed and convey the right impression, you should start by conveying what is special about your business and you should show you in a positive light.
What I am advocating is that you think about the impression you want to make – your brand – and actively take steps to manage it.
No matter what you’re selling, in all likelihood you are selling yourself. I make it my business to get to know you, your reputation, your product or service as well as your competitor’s reputation – their strength and weaknesses. In the end together we create revenue. Your goal is to fill the first page of Google with as many positive results as possible. Don’t underestimate the value of an integrated personal and business brand; and don’t overestimate the amount you think you need to spend to brand yourself. It is my business to brand you. Laura Erasmus|Corporate Axtion International