Today it’s more important than ever to learn how to brand yourself online. Over 1 billion names are Googled every day – so unless you live in a cave, you’ve been Googled. And what people find there is affecting their decision to do business with you.
It will be irresponsible to be passive about your personal brand. If you spend a lot of time building your offline reputation, it’s time to apply that same discipline to your personal branding efforts – ONLINE.
BRANDING GOES BEYOND YOUR BUSINESS
When your name is searched online, your name should appear in search results? YES! Now what? That name should point to your business, skill or service. Without an online presence, or worse, a presence that is less than desirable, people you know and don’t know will likely have an inaccurate first impression of your personally (your personal brand) or of the business you associate with.
If future if potential clients are searching for you online, and you’re not showing up in the search results, you will officially not be reckon as a role player. If what you find on Google is irrelevant or not to you, then it’s time you learn how to brand yourself by improving your online reputation.
Your goal is to improve your Google ranking with as many positive results as possible. Don’t underestimate the value of an integrated personal and business brand; and don’t overestimate the amount you think you need to spend to brand yourself. It is my business to brand you.
Contact me at firstname.lastname@example.org.
Source: Brand Yourself