Whether you are a startup or simply branding or re-branding your business, fortunately for you the web is loaded with “how to” do your business’ online social media marketing. It is definitely possible to do it yourself. What I have found in my interactions with my clients was that wanting to do it is the good part, being able to do it and still have your focus on the core functions of the business? This is the test when it comes to mastering your own online social media marketing. As a business owner you will have to decide if you are willing to spend 80% of your time to an aspect that will add 20% or rather outsource 20% and gain 80% in value.